Job Title: Performance Media Buyer
Experience Level: Mid-Level
Employment Type: Full-time
Job Summary:
We are seeking a strategic and data-driven Media Buyer with a strong background in digital marketing and SEO to manage and optimize paid advertising campaigns. The ideal candidate will have experience in planning, executing, and analyzing paid media strategies across multiple platforms while ensuring synergy with organic SEO efforts for maximum ROI.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns (Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, etc.).
- Conduct market research to identify target audiences and trends.
- Collaborate with the SEO team to align paid and organic strategies for maximum performance.
- Monitor campaign performance and adjust bids, creatives, and targeting to improve ROI.
- Perform A/B testing on ad creatives, landing pages, and keywords.
- Analyze SEO data to enhance paid strategies and improve ad relevance.
- Track and report on key performance metrics, including CPC, CPA, ROAS, and conversion rates.
- Stay up-to-date with industry trends, algorithm updates, and best practices in paid media and SEO.
- Manage and allocate advertising budgets efficiently to maximize ROI.
Requirements:3-5 years of experience in media buying, digital marketing, and SEO.Proven expertise in Google Ads, Meta Ads, and other PPC platforms.Strong understanding of SEO principles and how they integrate with paid media strategies.Proficiency in Google Analytics, Google Tag Manager, and SEO tools (SEMrush, Ahrefs, Moz).Experience with conversion tracking, retargeting, and audience segmentation.Strong analytical skills and ability to interpret data-driven insights.Knowledge of landing page optimization and CRO strategies.Excellent communication and teamwork skills.