Key Responsibilities:
- Design, develop, and maintain static and dynamic landing pages in line with marketing goals and brand guidelines.
- Ensure responsive design for optimal experience across all devices and browsers.
- Execute on-page SEO across all landing pages and the main company website, including optimization of titles, meta descriptions, header structure, image alt text, and internal linking.
- Work within various CMS platforms to efficiently manage and update landing pages and website content.
- Collaborate with marketing and content teams to align landing pages and website SEO with campaign messaging and audience targeting.
- Monitor performance metrics, conduct keyword research, and analyze traffic data to continuously improve rankings and conversion rates.
- Conduct A/B testing to optimize landing page performance.
- Ensure all pages are technically sound, fast-loading, and properly indexed by search engines.
- Integrate landing pages with marketing automation tools and CRM systems, including Salesforce.
- Provide troubleshooting and technical support for page-related issues.
- Stay current with web development, SEO trends, and digital performance tools.
Qualifications:Bachelor’s degree in Web Development, Computer Science, Digital Marketing, or a related field.Proven experience in building high-performing landing pages and optimizing websites for SEO, with a strong portfolio.Proficiency in HTML, CSS, JavaScript, and jQuery.Experience with at least one server-side language (PHP, Python, Ruby, etc.) is preferred.Hands-on experience with CMS platforms such as WordPress, Webflow, or HubSpot.Deep understanding of SEO best practices for both landing pages and full websites.Familiarity with tools such as Google Analytics, Google Search Console, Ahrefs or SEMrush, and A/B testing platforms.Knowledge of Salesforce development and marketing automation is a plus.Strong problem-solving skills, attention to detail, and ability to work collaboratively across departments.