- Collaborate with product and engineering teams to understand technical features and advantages of our solutions.
- Develop and deliver technical marketing content including brochures, datasheets, product presentations, and digital assets tailored to target markets.
- Support marketing campaigns with accurate and persuasive technical information to effectively communicate product value.
- Conduct in-depth market and competitor analysis to identify industry trends, customer needs, and strategic opportunities.
- Visit current and potential clients to present product solutions, gather feedback, and build long-term relationships.
- Identify and generate new business leads through market research, client interactions, and participation in industry events.
- Assist in planning and executing product launches, trade shows, seminars, and promotional activities.
- Coordinate with the sales team to align marketing strategies with business objectives and ensure technical consistency in messaging.
Bachelor’s degree in Engineering.1–3 years of experience in technical marketing or business development, preferably within the UPS, ATS, AVR, or Generator sectors.Strong understanding of engineering principles and the ability to translate technical information into accessible content for diverse audiences.Proven ability to conduct market research and competitor analysis.Excellent verbal and written communication skills in both technical and commercial contexts.Comfortable engaging directly with clients and conducting field visits for lead generation and relationship building.Proficient in digital marketing tools, CRM systems, and analytics platforms.Self-motivated, detail-oriented, and able to manage multiple priorities in a dynamic environment.