•set achievable sales targets, monitor performance, and implement strategies to drive revenue growth and market share within the HORECA channel.
• Develop accurate sales forecasts to enable proactive planning and effective resource allocation.
• Provide comprehensive product knowledge and conduct training sessions for HORECA staff to enhance their understanding of products and effectively promote them to customers.
• Coordinate and conduct regular workshops in different territories to address customer needs, gather feedback, and foster strong relationships.
• Maximize volume and revenue in key assigned channels by utilizing fact-based selling methods.
• Identify market potential and acquire new HORECA accounts to achieve sales volume, revenue and profitability goals.
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
• Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost
Bachelor’s degree in business administration, Marketing, or a related field.Proven experience in Sales management, sales, or business development within GMCG industry.Strong leadership skills with the ability to motivate and support sub-distributors.Excellent communication and interpersonal skills to build collaborative relationshipsAnalytical mindset with the ability to interpret sales data and market trends to drive informed decision-making