Job Description
Working in partnership with the marketing team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, online and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels online and offline.
Manage content and updates for the customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications:Bachelor’s degree in marketing, business, or related fieldExcellent written and verbal communication skillsProven experience developing marketing plans and campaignsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with an eye for creativityExperience with marketing automation and CRM toolsFrom 10-15 years of experience (3 years on managerial level)Marketing Strategy planning experience is a MUSTPreferred QualificationsMaster’s degree in MarketingPreferred experience in Retail or FMCG FieldProficiency with online marketing and social media strategyProven experience designing interactive applications and networking platformsEstablished press and media contacts