We are looking for a Digital Marketing Specialist to join our team and take full ownership of our brand’s Website coordination with a Website Developer.
. The ideal candidate will develop and execute a comprehensive marketing strategy to drive brand growth, increase visibility, and optimize digital campaigns across various platforms.
Responsibilities:
- Develop and implement a strategic marketing plan to enhance brand awareness and drive growth.
- Planned and managed paid advertising campaigns on platforms like Facebook, Instagram, TikTok, and Google Ads to maximize ROI.
- Optimize marketing funnels to improve conversion rates and customer engagement.
- Conduct market research to identify trends, audience behavior, and competitors’ strategies.
- Oversee SEO, SEM, and content marketing strategies to improve organic reach.
- Track, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
- Collaborate with content creators, designers, and the sales team to ensure brand consistency and messaging effectiveness.
- Stay updated on the latest digital marketing trends and implement best practices.
Proven experience as a Digital Marketing Specialist or similar role.Strong knowledge of social media advertising, PPC campaigns, SEO, and email marketing.Experience in developing brand strategies and growth plans.Hands-on experience with marketing tools such as Google Ads, Meta Ads Manager, and email automation tools.Excellent analytical skills with the ability to interpret data and optimize strategies.Strong communication and project management skills.