- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
Proven work experience as a Social media managerHands on experience in content managementExcellent copywriting skillsAbility to deliver creative content (text, image and video)Solid knowledge of SEO, keyword research and Google AnalyticsKnowledge of online marketing channelsFamiliarity with web designExcellent communication skillsAnalytical and multitasking skillsBSc degree in Marketing or relevant field