Job description:
- Develop and execute performance marketing strategies to drive customer acquisition and conversion across multiple channels (Google, Facebook, Instagram, Display, Affiliates, etc.).
- Manage and optimize paid media campaigns, ensuring they align with the company’s goals and deliver a strong ROI.
- Analyze and report on key performance metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
- Collaborate with the creative, content, and product teams to develop compelling ad creatives and landing pages.
- Utilize A/B testing to optimize campaigns and improve conversion rates.
- Conduct keyword research and market analysis to identify opportunities for growth.
- Lead the marketing automation and customer segmentation efforts to deliver personalized experiences.
- Stay up-to-date with the latest performance marketing trends and technologies.
- Manage relationships with external vendors and agencies.
- Prepare weekly and monthly performance reports for senior management.
Job Requirements: -4:7 years of experienceHands on experience in Google ads, Facebook ads, TikTok and LinkedIn-Managing full conversion funnel-Experience in managing conversions in large scale E-Commerce platforms, preferably Magento is a big plus-Good knowledge of Google analytics and reporting dashboards like Google data studio and Excel dashboardsWork Condition:Working Days: 5 days a weekWeekends: Friday & Saturday are offWorking Hours: 9 hours flexibleLocation: MaadiPackage:Social Insurance and Medical Insurance.21 days off a year will have it after six months as Egyptians labor law