We are looking for a results-driven SEO Specialist to optimize our website and digital content for search engines. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, on-page and off-page optimization, and technical SEO. You will work closely with content creators, developers, and marketing teams to improve organic search rankings and drive traffic growth.
Key Responsibilities:
Keyword Research & Strategy: Conduct in-depth keyword research to identify high-value opportunities and create an SEO strategy.
On-Page Optimization: Optimize website content, meta tags, URLs, and internal linking structures for search engines.
Technical SEO: Improve site speed, mobile-friendliness, structured data, and crawlability.
Content Optimization: Collaborate with content teams to ensure SEO best practices in blog posts, landing pages, and other digital content.
Off-Page SEO & Link Building: Develop and implement link-building strategies to improve domain authority.
SEO Audits & Reporting: Perform website audits, analyze data, and generate reports using tools like Google Analytics, Google Search Console, and SEMrush.
Competitive Analysis: Monitor competitors' SEO strategies and stay updated on industry trends.
Local SEO (if applicable): Optimize Google My Business profiles and implement local SEO tactics.
Qualifications & Skills:Experience in SEO and digital marketing.Knowledge of SEO tools such as SEMrush, and Screaming Frog.Understanding of Google algorithms, ranking factors, and best practices.Experience with HTML, CSS, and JavaScript is a plus.Strong analytical and problem-solving skills.Ability to work with CMS platforms like WordPress, Shopify, or Magento.Excellent written and verbal communication skills.