• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

1. Education & Experience:Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or Hospitality Management.Minimum 5-7 years of experience in PR, media relations, or communications, preferably within the hospitality, travel, or luxury sectors.Experience in handling crisis communication and reputation management.Prior work with media agencies, influencers, and hospitality brands is a plus.2. Skills & Competencies:Excellent Communication: Strong verbal and written communication skills in English (additional languages are an advantage).Media Relations: Established connections with journalists, bloggers, and media outlets in the travel and hospitality industry.Social Media Expertise: Knowledge of digital PR, influencer marketing, and content creation.Crisis Management: Ability to handle negative publicity and manage brand reputation effectively.Event Planning: Experience in organizing PR events, press conferences, and brand activations.Strategic Thinking: Ability to develop and execute effective PR campaigns to enhance brand awareness.Team Leadership: Experience managing a PR team, external agencies, and cross-functional collaborations.3. Technical Knowledge:Proficiency in PR tools such as Cision, Meltwater, or Hootsuite.Understanding of SEO and digital marketing strategies.Familiarity with hospitality brand positioning and guest engagement.4. Personal Traits:Creative and innovative mindset.Strong networking and relationship-building skills.Ability to work in a fast-paced and dynamic environment.High attention to detail and a proactive approach.