About Dayra

Dayra is a fast-growing e-commerce startup revolutionizing the refurbished electronics market in Egypt. We help customers trade in, buy, and sell high-quality refurbished smartphones, gaming devices, and laptops at competitive prices. Backed by data-driven insights and cutting-edge technology, we ensure a seamless experience for both buyers and sellers.

We’re looking for a Marketing Manager to take charge of our brand, customer acquisition, and retention strategies as we scale rapidly. If you’re passionate about growth marketing, data-driven decision-making, and building a brand that customers love, this is the role for you!

Responsibilities

• Develop and execute a 360° marketing strategy to drive brand awareness, customer acquisition, and retention.
• Manage performance marketing campaigns (Meta, Google Ads, TikTok, etc.) to optimize cost per acquisition and increase ROI.
• Lead social media and content marketing efforts, working with designers and content creators.
• Implement growth hacking strategies, leveraging data and experimentation to drive sales.
• Oversee CRM, email marketing, and retargeting campaigns to maximize conversions.
• Build strategic partnerships and influencer collaborations to expand our reach.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor KPIs, analytics, and reporting to measure marketing effectiveness and optimize campaigns.