1. Paid Media & Agency Coordination 

• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) in collaboration with external agencies.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to maximize ROI.
• Ensure advertising budgets are spent efficiently and align with business objectives.
• Collaborate with internal teams to optimize ad creatives, messaging, and landing pages for conversion.
• Stay updated on digital marketing trends and emerging advertising strategies.

2. Business Development & Lead Generation 

• Identify and research potential business opportunities, prospective clients, and partnerships.
• Develop and execute outreach strategies via LinkedIn, email, and other channels to engage potential clients.
• Qualify leads and coordinate initial meetings with the sales team.
• Build and maintain a prospect database, tracking interactions and follow-ups to improve conversion rates.
• Assist in developing sales decks, proposals, and pitch materials for new business opportunities.

3. Market Research & Strategy Support 

• Conduct competitor analysis, industry research, and trend identification to support business and marketing decisions.
• Gather insights on customer behavior, market gaps, and emerging opportunities.
• Provide research-backed reports to support strategic decision-making across marketing and sales teams.