- Curate and manage the online product assortment within the assigned category, ensuring accurate product information, compelling imagery, and effective merchandising strategies.
- Monitor stock levels, forecast demand, and collaborate with procurement and logistics teams to ensure optimal inventory availability and minimize stockouts.
- Implement and manage pricing strategies, promotional campaigns, and online sales events to maximize revenue and profitability.
- Oversee the creation and maintenance of engaging and informative product content, including descriptions, specifications, and multimedia assets.
- Ensure a user-friendly and intuitive online shopping experience by optimizing site navigation, search functionality, and product categorization.
- Track and analyze key performance indicators (KPIs) such as conversion rate, average order value, traffic, bounce rate, and customer satisfaction.
- Utilize data insights to identify trends, opportunities, and areas for improvement, and implement data-driven strategies to achieve business objectives.
- Implement A/B testing, site analytics, and other optimization techniques to improve conversion rates and enhance the customer experience.
- Monitor competitor activities, pricing, and promotions to maintain a competitive edge.
- Monitor customer feedback and reviews, and implement strategies to enhance customer satisfaction.
- work with customer service to resolve customer issues and improve the overall customer experience.
Bachelor's degree in Business, Marketing, E-commerce, or a related field.+8 years of experience in e-commerce, within the retail industry.Proven track record of driving sales growth and achieving KPIs in an online retail environment.Familiarity with inventory management and order fulfillment processes.Strong understanding of e-commerce platforms, tools, and technologies.Proficiency in web analytics tools (e.g., Google Analytics).Understanding of SEO and SEM principles.Knowledge of online merchandising and marketing best practices.Experience with [Specific E-commerce Platform e.g., Shopify, etc.]