Job Overview

We are looking for an expert Social Media Manager who can take full ownership of managing 
and growing our clients' social media accounts. The ideal candidate should be highly skilled in 
graphic design (Photoshop & Canva), content creation, PPC ad campaigns, and 
engagement strategies. This role requires both creativity and analytical thinking to design 
eye-catching posts, optimize performance, and increase brand visibility.

Responsibilities

1. Social Media Management & Strategy

• Manage and grow multiple social media accounts for clients.
• Develop and maintain content calendars for scheduled posting.
• Conduct competitor research and implement growth strategies.
• Ensure all content aligns with the client’s brand messaging and goals.
• Engage with audiences, respond to comments, messages, and reviews in a timely 
  manner.
• Track engagement, analyze performance metrics, and make data-driven decisions for 
  improvements.

2. Content Creation & Graphic Design

• Design high-quality graphics for posts, reels, and stories (must be an expert in 
  Photoshop & Canva).
• Create short-form videos and reels optimized for engagement.
• Write engaging captions and use hashtags & keywords strategically.
• Develop creative and interactive content that drives audience growth.

3. PPC & Paid Advertising

• Plan, create, and run PPC ad campaigns (Facebook, Instagram, LinkedIn).
• Optimize ad performance through A/B testing and analytics.
• Set up targeting, budgeting, and audience segmentation for maximum ROI.
• Provide insights and reports on ad performance and suggest improvements.

4. SEO & Social Media Growth

• Use SEO best practices to improve organic reach on social platforms.
• Conduct keyword research to optimize content for search and visibility.
• Track and analyze engagement, reach, and conversion rates.
• Adjust content and posting strategies based on performance data.