Digital Marketing Strategy: Develop and implement B2B-focused digital marketing strategies, analyze market trends, and track KPIs
Content Creation: Create engaging B2B content for LinkedIn and other digital platforms
LinkedIn Management: Develop and execute LinkedIn-specific strategies to increase brand awareness and generate B2B leads
SEO & Analytics: Implement SEO strategies and analyze performance using Google Analytics
Marketing Analysis: Generate data-driven insights to optimize B2B marketing strategies
Community Moderation: Engage with professional communities to maintain positive brand presence
Proven experience in B2B digital marketing, particularly on LinkedInExperience creating and managing LinkedIn campaigns and contentProficiency with LinkedIn advertising platform and analyticsStrong understanding of B2B marketing funnels and lead generationExcellent content creation skills for professional audiencesExperience with community management in B2B contextsPreferred Qualifications: Bachelor's degree in marketing, Communications, or related fieldExperience with paid LinkedIn advertising campaignsKnowledge of HTML, CSS, and website designDemonstrated success in B2B lead generation through digital channels