1. Media Planning and Strategy:

Develop and execute effective media buying strategies across various digital platforms (social media, search engines, display networks, etc.).
Identify target audiences and determine the appropriate channels for reaching them.
2. Campaign Management:

Create, optimize, and analyze performance of digital advertising campaigns to ensure maximum ROIthroughout the whole customer acquisition journey.
Develop and implement digital retention campaigns for acquired customers.
Set up and monitor campaigns across platforms such as Meta, TikTok, Google Ads, Apple Store and Google Play ads, and other relevant networks.
3. Budget Management:

Monitor the media buying budget, ensuring cost-effective allocation of resources.
Conduct regular evaluations of spending against the budget, providing insights and recommendations for adjustments.
4. Data Analysis and Reporting:

Use analytics tools to track campaign performance, examining key metrics such as CTR, CPC, CPA, LTV, and ROI.
Prepare and present detailed reports on campaign performance and make data-driven recommendations for improvement.
5. A/B Testing and Optimization:

Conduct A/B testing on ad creatives, and audience segments to optimize performance.
Continuously analyze results to refine strategies and improve overall campaign effectiveness.
6. Collaboration and Communication:

Work closely with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
Collaborate with other marketing team members to ensure alignment of campaigns with broader marketing strategies.
7. Market Research and Trend Analysis:

Stay up to date with digital marketing trends, industry best practices, and emerging platforms and channels.
Qualifications:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
3+ years proven experience in digital media buying for mobile apps.
Strong knowledge of digital advertising platforms (Meta, TikTok, Google Ads, Apple Store and Google Play, etc.) and media metrics.
Excellent analytical skills and experience with data-driven decision-making.
Strong communication and collaboration abilities, with attention to detail.