- Strategic Trade Marketing Leadership:
- Lead the creation and execution of trade marketing strategies and plans that align with the company’s overall business and sales objectives.
- Develop and implement innovative programs to increase product visibility and drive demand for glass containers across retail and B2B segments.
- Analyze market trends, customer behavior, and competitive activity to refine marketing approaches and capture growth opportunities.
- Monitor and report on industry trends, emerging markets, and new product applications for glass containers.
- Sales and Account Management:
- Lead sales efforts with key accounts, focusing on both existing relationships and new business development within the retail, food & beverage, cosmetics, and pharmaceuticals sectors.
- Manage and expand partnerships with wholesalers and retailers to ensure widespread distribution and optimal product placement.
- Develop and manage Joint Business Plans (JBPs) with large accounts to ensure aligned goals, seamless execution of promotional campaigns, and mutually beneficial growth.
- Work closely with sales teams to develop customer-specific trade marketing strategies, including pricing, promotions, and product assortment.
- Promotions and In-Store Activations:
- Oversee the design and implementation of promotional activities, POS (point-of-sale) materials, and merchandising solutions aimed at enhancing the visibility and sales of our glass containers in key retail and industrial channels.
- Ensure that promotional campaigns are executed effectively and within budget, while maximizing return on investment (ROI).
- Collaborate with the marketing team to design compelling marketing collateral, ensuring consistency with overall brand guidelines and market needs.
- Cross-Functional Collaboration:
- Collaborate with the product development and production teams to ensure that new products meet market demands and are supported by effective marketing programs.
- Work with the supply chain team to ensure the timely delivery of products and marketing materials to customers.
- Liaise with the brand marketing team to ensure that brand messaging is consistent across all touchpoints and trade channels.
- Act as a key liaison between the sales, marketing, and supply chain teams to optimize the entire go-to-market strategy for glass containers.
- Team Leadership and Development:
- Lead, mentor, and develop a team of trade marketing and sales professionals, providing coaching, support, and strategic guidance to ensure the achievement of individual and team goals.
- Drive performance through effective training programs and performance management systems to align team efforts with the company's objectives.
- Foster a collaborative and results-driven team culture that prioritizes both short-term wins and long-term growth.
- Market Research and Performance Tracking:
- Conduct in-depth market analysis to identify customer needs, new trends, competitor activity, and sales opportunities.
- Use data analytics to assess the effectiveness of trade marketing campaigns and programs, adjusting strategies as needed to ensure optimal performance.
- Prepare regular reports and presentations on the success of trade marketing initiatives, sales performance, and customer feedback.
- Budget Management:
- Develop and manage the trade marketing and sales budgets, ensuring efficient allocation of resources across different channels and initiatives.
- Monitor and control expenses related to trade marketing activities to ensure budget adherence and financial accountability.
- Innovation and Sustainability Focus:
- Drive the promotion of innovative glass container solutions, such as eco-friendly packaging, that align with market demands for sustainability and environmental responsibility.
- Lead initiatives to promote the benefits of glass as a sustainable packaging option across target industries.
Education: Bachelor's degree in Business, Marketing, or related field (MBA preferred).Experience: 7-10 years in trade marketing and sales within packaging, manufacturing, or B2B industries (glass container experience preferred).Skills: Strong leadership, negotiation, analytical thinking, and strategic problem-solving.Technical Proficiency: Advanced Microsoft Office, CRM, and trade marketing analytics tools.Other: Ability to travel occasionally and adapt to a fast-paced business environment.