- solid technical background in MV & LV switchgear and transformers (Market and ABB/SE portfolio) is a plus.
- Collaborate with product management and engineering teams to understand and communicate product features and benefits.
- Conduct market research and analyze customer data to identify trends and opportunities.
- Develop and implement marketing strategies that align with overall business objectives.
- Create Technical Marketing Materials (brochures, presentations, and product specs) that effectively communicate technical information to a non-technical audience.
- Assist in developing promotional campaigns, product launches, and marketing communications.
- Monitor and report on the performance of marketing campaigns and adjust strategies as necessary.
- Work closely with sales teams to provide marketing support and develop sales tools.
- Stay updated on industry trends and competitor activities to inform marketing strategies.
- Prepare regular sales forecasting reports.
- Create reports on marketing and sales metrics, like conversion rates
solid technical background in MV & LV switchgear and transformers (Market and ABB/SE portfolio) is a plus.Bachelor's degree in Marketing, Engineering, Business, or a related field. Knowledge of marketing digital tools and techniques Experience with SEO/SEM campaigns Solid computer skills, including MS Excel, web analytics and Google Adwords Excellent communication and presentation skills.Proficient in data analysis and market research.Ability to work collaboratively in a team environment and manage multiple projects simultaneously.Familiarity with digital marketing tools and analytics platforms is a plus.