- Trade Marketing Strategy & Planning:
- Develop and implement trade marketing plans to support sales and brand growth.
- Design promotional campaigns, in-store activations, and merchandising strategies.
- Analyze market trends, competitor activities, and consumer insights to optimize trade marketing strategies.
- Retail & Channel Management:
- Manage trade promotions and ensure effective execution at different retail channels (modern trade, traditional trade, e-commerce, etc.).
- Build strong relationships with key retailers, distributors, and trade partners.
- Ensure brand visibility, shelf space optimization, and in-store merchandising excellence.
- Sales & Performance Analysis:
- Monitor and evaluate the effectiveness of trade marketing initiatives using sales data, ROI analysis, and market feedback.
- Track key performance indicators (KPIs) such as sales uplift, market share growth, and promotional impact.
- Provide insights and recommendations to improve future trade marketing activities.
- Budget Management:
- Manage trade marketing budgets effectively, ensuring optimal allocation of resources for maximum impact.
- Negotiate with vendors, agencies, and retailers to achieve cost-efficient marketing execution.
- Cross-functional Collaboration:
- Work closely with the sales team to align trade marketing strategies with sales objectives.
- Coordinate with the brand marketing team to ensure consistent messaging across all touchpoints.
- Liaise with supply chain and operations to ensure product availability for promotional campaigns.
- People Management & Leadership:
- Lead and mentor the trade marketing team, providing guidance and performance feedback.
- Train and develop field sales teams on trade marketing best practices.
- Foster a culture of innovation and continuous improvement within the team.
Education: Bachelor's degree in Marketing, Business Administration, or a related field.Experience: 6+ years of experience in trade marketing, sales, or brand management (preferably in FMCG, retail, or consumer goods industries).Skills & Competencies:Strong analytical skills and ability to interpret sales data.Excellent negotiation and relationship management skills.Strategic thinking with hands-on execution capability.Proficiency in trade marketing tools, analytics software, and Microsoft Office.Ability to work in a fast-paced environment with cross-functional teams.Strong leadership and communication skills.