E-commerce Strategy Development:

• Create and execute comprehensive digital marketing plans for fashion products across multiple online platforms (website, marketplaces, social media, etc.).
• Monitor and analyze e-commerce trends, competitive landscape, and consumer behavior to adjust marketing strategies.

Product Promotions & Campaign Management:

• Plan and implement online promotions, seasonal campaigns, flash sales, and product launches to drive traffic and sales.
• Coordinate with the creative team to ensure campaigns are visually appealing and on-brand.

Digital Advertising:

• Manage paid search, display ads, and social media ads (Facebook, Instagram, Google Ads, etc.) to maximize conversion rates.
• Optimize and monitor campaigns to ensure efficient budget allocation and maximum ROI.

SEO and Content Optimization:

• Improve organic search rankings through SEO best practices, content creation, and optimization of product descriptions, images, and other relevant content.
• Work with the content team to create engaging blog posts, videos, and social media content.

Social Media Marketing:

• Develop and implement strategies to increase engagement and following on social media platforms (Instagram, Pinterest, TikTok, etc.).
• Work with social media team to collaborate with influencers, bloggers, and brand ambassadors to promote fashion products.

Customer Analytics and Reporting:

• Use tools like Google Analytics, Shopify Analytics, and social media insights to track key performance metrics (KPIs) such as traffic, sales, conversion rates, and ROI.
• Create regular reports to assess the performance of campaigns and suggest improvements.

E-commerce Platform Management:

• Manage product listings on Shopify ensuring that all content is up-to-date and optimized.
• Monitor customer reviews, feedback, and ratings to ensure customer satisfaction and address any concerns.

Collaboration and Cross-functional Communication:

• Work closely with the content , merchandising, and product teams to align on brand messaging, inventory management, and promotions.
• Support customer service and sales teams with product knowledge and promotional details.

Influencer Marketing & Partnerships:

• Identify and build relationships with influencers and celebrities to promote the fashion brand.
• Coordinate product gifting, sponsored posts, and collaborative marketing strategies to expand the brand's reach.