1. Essential Work Experience

Paid Ads Management

• Expertise in managing ads on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, Twitter/X Ads.
• Ability to analyze performance and optimize campaigns for maximum ROI.
• Advanced knowledge of Retargeting and Dynamic Ads strategies.

Marketing Analytics & Performance Tracking

• Proficiency in tools such as Google Analytics, Google Tag Manager, Facebook Pixel, Hotjar.
• Regular reporting on Conversion Rate, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Click-Through Rate (CTR).
• Ability to extract advanced insights and provide recommendations for improvement.

Search Engine Optimization (SEO)

• Expertise in Technical SEO, On-page SEO, and Link Building.
• Proficiency in SEO analysis tools such as Ahrefs, SEMrush, Moz, Screaming Frog.
• Implementation of Local SEO strategies for businesses with physical locations.

Content Marketing

• Developing strategies for blogs, videos, infographics, podcasts to enhance engagement and brand awareness.
• Planning content marketing campaigns based on keywords and audience segmentation.
• Basic knowledge of copywriting and conversion-optimized content creation.

Social Media Management

• Managing and strategizing social media marketing for Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Snapchat, YouTube.
• Performance analysis, best posting times, and follower growth strategies.
• Execution of Engagement Campaigns and Community Building Strategies.

Email Marketing

• Campaign management using platforms like Mailchimp, HubSpot, ActiveCampaign, Klaviyo.
• Optimizing email open rates and click-through rates (CTR).
• Implementing marketing automation and audience segmentation.

Client Management & Account Management

• Strong ability to communicate effectively with clients and understand their marketing needs.
• Developing customized marketing strategies based on each client’s budget and goals.
• Providing monthly performance reports and strategic recommendations.

Influencer Marketing & PR

• Knowledge of selecting the right influencers for each campaign.
• Managing contracts and tracking performance to ensure goal achievement.
• Analyzing the impact of influencer marketing on brand awareness and sales.

Budget Management & Strategic Planning

• Allocating advertising budgets to achieve the highest ROI.
• Ability to reallocate budgets based on campaign performance and market analysis.
• Developing long-term strategies for client account growth and marketing success.

2. Essential Skills Required

✅ Analytical & Decision-Making Skills

• Ability to quickly analyze data and make data-driven decisions.

✅ Strategic Thinking

• Capability to develop innovative marketing strategies tailored to each client and market.

✅ Creativity & Innovation

• Delivering unique and unconventional marketing ideas for competitive advantage.

✅ Team Management & Communication

• Managing designers, content writers, developers, and ad specialists.
• Effective client communication and needs assessment to translate into actionable strategies.

✅ Adaptability & Market Awareness

• Staying updated with platform algorithm changes and evolving digital marketing trends.
• Quickly adapting to market trends and consumer behavior changes.

✅ Negotiation & Contract Management

• Crafting compelling proposals, negotiating with clients, and maximizing returns.

3. Essential Tools & Technologies

???? Ad Management Tools: Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
???? Analytics Tools: Google Analytics, Google Data Studio, Mixpanel
???? SEO Tools: Ahrefs, SEMrush, Moz, Screaming Frog
???? Email Marketing Tools: Mailchimp, ActiveCampaign, Klaviyo
???? Social Media Management Tools: Hootsuite, Buffer, Sprout Social
???? Content Design Tools: Canva, Adobe Photoshop, Figma
???? Marketing Automation Tools: HubSpot, Zapier, Marketo