- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Proven experience as marketing specialist or similar rolePrevious experience in marketing outdoor advertising campaignsPrevious experience with companies specialized in maintenance and installation of advertising chassisGood knowledge of printing companies that print all types of advertisementsGood experience with companies and individuals who install advertisements on billboardsThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsWell-organized and detail orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications or equivalent