- Develop and implement comprehensive social media marketing strategies aligned with the company’s business goals.
- Conduct audience research to identify target demographics and tailor content accordingly.
- Create high-quality, engaging, and visually appealing content (text, images, videos) for social media channels, including LinkedIn, Instagram, Facebook, and more.
- Maintain a consistent brand voice across all platforms.
- Manage a content calendar to ensure timely delivery of posts and campaigns.
- Design Contents for Ad. posts using graphic design programs.
- Design and execute paid and organic social media campaigns to drive engagement, website traffic, and conversions.
- Collaborate with marketing teams to align campaigns with larger marketing efforts.
- Monitor, track, and analyze social media performance metrics using tools such as Google Analytics, Meta Business Suite, and others.
- Generate detailed performance reports and provide actionable insights to optimize future campaigns.
- Respond promptly to comments, messages, and inquiries, fostering positive relationships with followers.
- Develop strategies to grow social media followers and increase engagement.
- Stay up to date with the latest social media trends, tools, and algorithms.
- Identify opportunities for innovative campaigns and recommend platform-specific approaches.
- Coordinate with internal teams (e.g., sales, product development) to align social media initiatives with broader business goals.
- Partner with influencers, agencies, or third-party vendors for strategic collaborations.
- Manage reputation by monitoring mentions and addressing negative feedback or potential crises promptly.
Bachelor’s degree in Marketing, Communications, or a related field.5–7 years of experience in social media marketing or a similar role.Proficiency in social media management platforms (e.g., Hootsuite, Buffer).Strong knowledge of analytics tools (e.g., Google Analytics, Facebook Insights).Proficiency in using different graphic software for Job Design.Exceptional written and verbal communication skills.A portfolio showcasing successful campaigns is highly desirable.Experience in B2B marketing or industrial sectors is a plus.