- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Identify trends and insights, and optimize spend and performance based on the insights
- Prepare schedules and adjust when needed
- Experiment with existing “Specially SanpChat, TikTok” and new platforms and channels
- Ensure ads are creative and displayed appropriately
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Collaborate with internal teams to create landing pages and optimize user experience
- Brainstorm new and creative growth strategies
- Report to clients and build long-term relationships
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Proven experience as Media Buyer or similar role; experience in digital media is MandatoryExperience in GCC Market is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software.Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or related field