- Conduct market research to find answers about consumer requirements, habits, and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
- Undertake individual tasks of a marketing plan as assigned.
+2 experience as a marketing specialist or similar role.Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.Demonstrable experience in marketing data analytics and tools.Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.Well-organized and detail oriented.Exceptional communication and writing skills.Commercial awareness partnered with a creative mind.BSc/BA in marketing, communications or equivalent.