About Platinum Services Oxford LTD: Platinum Services Oxford LTD, a leading education consultancy based in the UK, specialises in student recruitment and university placements. We are expanding our operations to Egypt to provide personalised support to aspiring students who wish to study in the UK. We will be establishing our office in Cairo by Feb 2025; we are currently putting together the team in Egypt.

For clarity, the team in Egypt will be an extension of the UK head office and will be marketing ONLY to the UK market.

This is an exciting opportunity to lead the marketing efforts of our new Egypt office and play a pivotal role in establishing the Platinum Services.

Role Overview: The Marketing Executive will oversee the strategic planning and execution of marketing activities to promote Platinum Services’ offerings in the UK from Egypt. This role includes designing campaigns, managing local partnerships, and driving student recruitment goals through innovative marketing initiatives. The ideal candidate will have a deep understanding of the Egyptian market and a passion for connecting students with educational opportunities abroad.

Key Responsibilities:

Marketing Strategy and Execution

• Develop and implement a localised marketing strategy aligned with the company’s global objectives.
• Plan and execute integrated marketing campaigns across multiple channels, including social media, email, events, and partnerships.
• Monitor and analyse campaign performance to optimise strategies and achieve student recruitment targets.

Brand Building and Awareness

• Establish and strengthen the Platinum Services brand in Egypt.
• Create engaging content to showcase our services and success stories.
• Represent the company at local events, exhibitions, and fairs to connect with potential students and partners.

Digital Marketing and Social Media

• Manage social media accounts and digital advertising campaigns targeting the Egyptian market.
• Use SEO, SEM, and paid media to increase online visibility and drive traffic to company platforms.
• Generate leads through innovative digital marketing strategies.

Partnership Development

• Build and maintain relationships with local schools, universities, and educational organisations.
• Collaborate with agents, influencers, and key stakeholders to drive awareness and referrals.

Market Research and Reporting

• Conduct market research to understand trends, competition, and customer needs in Egypt.
• Provide regular performance reports and insights to the UK office.
• Adapt strategies based on research findings and data analysis.

Team Leadership

• Recruit and manage a local marketing team as the office expands.
• Provide training and support to ensure the team aligns with company standards and goals.

Qualifications and Skills:

Education: Bachelor’s degree in Marketing or a related field (Master’s degree is a plus).

• Experience: At least 5 years of experience in a marketing role, with 2+ years in a managerial position. Previous experience in the education sector or international student recruitment is highly desirable.

Technical Skills:

• Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, CRM systems).
• Strong understanding of the Egyptian market and consumer behaviour.
• Knowledge of data analysis tools to measure campaign success.

Soft Skills:

• Excellent communication and interpersonal skills.
• Creative problem-solver with strong organisational abilities.
• Fluent in English and Arabic (both written and spoken).

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to shape and lead marketing initiatives in a growing market.
• A collaborative and supportive work environment.
• Professional growth and development opportunities.