- Develop and execute sales strategies for traditional trade channels, focusing on home appliance dealers.
- Identify, onboard, and strengthen relationships with dealers while negotiating long-term agreements.
- Manage stock levels and expand dealer coverage to untapped regions for improved distribution.
- Plan and execute dealer promotions, trade incentives, and product launches in collaboration with marketing.
- Ensure consistent branding, product displays, and merchandising across dealer outlets.
- Monitor market trends, dealer performance, and competitors to identify growth opportunities.
- Generate sales and market reports to support strategic decision-making.
- Build and maintain strong dealer relationships, addressing needs and ensuring satisfaction through regular visits.
- Develop and manage budgets for trade activities, monitoring ROI and cost-effectiveness.
- Lead and mentor area managers to achieve sales targets and provide regular training to enhance team skills.
Education: Bachelor's degree in Business Administration, Marketing, or related field.Experience: 9-12 years in sales, including 5+ years in traditional trade sales management, with a proven track record in the home appliance industry.Market Knowledge: Deep understanding of the home appliance market, dealer dynamics in Egypt, and traditional trade principles.Technical Skills: Proficiency in CRM systems, sales tracking tools, and analysis of sales data and market trends.Soft Skills: Strong negotiation, communication, interpersonal, leadership, and team management skills.Problem-Solving: Ability to address dealer challenges and operational bottlenecks effectively.