Company Overview:

Dari is an innovative app-based marketplace based in Egypt that provides a wide range of home services, including home cleaning, beauty, and spa treatments. Our mission is to enhance living experiences by utilizing technology to streamline everyday tasks. Dari is committed to offering competitive pricing while ensuring the reliability of our services through thorough vendor verification and background checks. We proudly serve customers in Egypt and surrounding countries, making life easier one service at a time.

Position Overview: 

This role involves developing and executing a comprehensive marketing strategy that aligns with the company's vision and growth objectives

Key Responsibilities 

1. Strategy Development & Leadership:

• Develop and execute a comprehensive marketing strategy aligned with the company's vision, goals, and growth objectives. 
  Lead marketing initiatives that drive awareness, engagement, and loyalty across diverse channels.
   

2. Campaign Management:

• Lead and manage digital marketing efforts, including paid social media ads, SEO, email marketing, and content marketing.
• Implement strategies for user acquisition and retention, utilizing A/B testing and data analytics to inform decisions.
• Monitor and analyze campaign performance metrics, providing regular reporting on key KPIs.
   

3. Content Creation:

• Oversee the creation of engaging digital content tailored for various platforms to enhance user retention and conversion rates.
• Collaborate with video editor/videographer, content creator, and other team members to produce high-quality marketing materials.

4. Collaboration with Executive Team:

• Work closely with the CEO and other executives to align marketing strategies with overall business goals.
• Collaborate with the product development team to ensure market needs are being met with new features and products.

5. User Segmentation & Targeting:

• Develop, in coordination with data team, a customer segmentation criterion based on key variables like number of orders, frequency, loyalty, discounted price opportunists, etc.
• Develop and implement unique messaging and targeting campaigns for each customer segment.

6. Brand Management:

• Oversee brand positioning and messaging to ensure a consistent and impactful identity across all platforms.
• Develop brand guidelines and ensure compliance across all marketing materials and channels.

7. Social Media Management:

• Manage and grow the company’s social media presence across platforms, engaging with users and promoting app features.
• Stay updated on social media trends and best practices to ensure effective outreach.

8. Budget Management:

• Manage a large digital marketing budget, ensuring effective allocation of resources to maximize ROI.
• Negotiate contracts with external partners and tools to enhance marketing effectiveness.
• Analyze marketing expenses and identify cost-saving opportunities.

9. Team Leadership & Development:

• Build and lead a high-performing marketing team, mentoring and developing team members to reach their full potential.
• Foster a collaborative environment that encourages innovation and creative thinking.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field. An MBA or Masters in Marketing is a plus.
• 7+ years proven experience in digital marketing within the mobile industry.
• Prior managerial experience or relevant leadership titles
• Start-ups background is preferred
• Strong understanding of digital marketing tools and platforms (Google Analytics, Meta, Tiktok, Apple and Google Play Ads, etc.).
• Excellent written and verbal communication skills.
• Ability to analyze data and make data-driven decisions.

Join us at Dari and be a part of a team that is transforming home services in Egypt and beyond!