- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space, and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
Proven experience as a Media Buyer or in a similar roleSolid knowledge of media planning and buying strategiesFamiliarity with digital platforms, ad-serving tools, and analyticsStrong negotiation and communication skillsAbility to work with data and analyze performance metricsKnowledge of market research and understanding of audience targetingExperience in optimizing advertising campaigns for ROIBachelor's degree in Marketing, Advertising, or a related field is preferredDetail-oriented with strong organizational skillsCreativity and adaptability in experimenting with new channels and methods