Media buying - software Applications
# We are seeking a creative media buyer to join our dynamic team in the SaaS applications field you will play a key role in developing and executing marketing strategies to drive growth and promote our SaaS applications to a global audience, This role requires a deep understanding of analytics, a strong sense of experimentation and he will be responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget.
Job Description:
1. Establish and maintain a strong understanding of our target audience, market trends, and competitors, utilizing this information to inform marketing initiatives.
2. Develop and execute marketing strategies and campaigns to promote our SaaS cloud-based products.
3. Strong understanding of company products or services as well as business position and competition to keep business competitive.
4. Create and manage comprehensive marketing plans, including digital marketing, content marketing, social media, email campaigns, and events.
5. Identify target markets and customer segments, and tailor marketing messages and initiatives accordingly.
6. Track and analyze marketing campaign performance and make data-driven recommendations for optimization and improvement.
1. Proven work experience as a media buyer in software applications field.2. Strong understanding of SaaS business models, market dynamics, and customer acquisition strategies.3. Excellent written and verbal communication skills with the ability to craft compelling marketing messages.4. Time management and planning skills, capable of working independently without day-to-day supervision.5. Strong understanding of digital marketing channels, including SEM, SEO, social media, email, and content marketing.6. Exceptional analytical skills, with experience using tools such as Google Analytics, and Excel to measure and report on marketing performance.