Strategy and Planning
- Develop and execute comprehensive digital marketing strategies to align with business goals
- Identify target audiences and create detailed customer profiles for personalized marketing campaigns
- Monitor digital trends and implement innovative solutions
Campaign Management
- Plan, execute, and optimize digital marketing campaigns across multiple channels
- Manage online advertising campaigns (Google Ads, social media ads, programmatic advertising)
- Oversee A/B testing and analytics to refine campaign performance
Content and Communication
- Collaborate with the content team to develop engaging and brand-aligned content
- Manage newsletters, email campaigns, and promotional materials
- Ensure brand consistency across all digital platforms
Analytics and Reporting
- Monitor and analyze KPIs for digital marketing efforts
- Generate regular performance reports and suggest improvements
- Utilize analytics tools to gather insights and track success
Website and Social Media Management
- Optimize website performance, user experience, and SEO
- Oversee social media account growth and engagement
- Manage digital marketing budgets and optimize ROI
Bachelor's degree in Marketing, Digital Media, or related field5+ years of experience in digital marketingProven track record in managing successful digital marketing campaignsExpert knowledge of Google Analytics, Google Ads, and social media platformsStrong analytical and problem-solving skillsExcellent project management and team collaboration abilitiesDemonstrated experience in budget management and ROI optimizationStrong understanding of SEO principles and content marketing strategies