1. Marketing Communications Planning:
• Develop and implement integrated marketing communication plans to support business goals and ensure alignment with the company’s vision.
• Set clear objectives, budgets, and timelines for campaigns, ensuring alignment with overall marketing strategies.
2. Advertising and Media Planning:
• Lead the planning and execution of advertising campaigns across TV, radio, and outdoor media channels.
• Collaborate with media agencies to optimize media placements and ensure maximum exposure.
3. Public Relations and Media Relations:
• Manage relationships with media outlets and influencers to ensure positive coverage and consistent brand messaging.
• Develop and distribute press releases, ensuring alignment with brand identity and key messaging.
4. Market Research and Analytics:
• Track and analyze brand equity metrics to assess the effectiveness of marketing campaigns.
• Monitor and interpret brand funnel data to identify areas of improvement and market opportunities.
5. Budget Management:
• Prepare and manage the marketing communications budget, ensuring optimal resource allocation.
• Monitor and analyze expenditures to maximize ROI and efficiency.
6. Team Management:
• Lead, inspire, and mentor a team of marketing professionals, fostering a culture of innovation and collaboration.
• Conduct performance reviews, identify training needs, and provide development opportunities to team members.
• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.• 7-9 years of experience in marketing communications, with at least 3 years in a leadership role.• Data-driven with experience in analyzing marketing performance.• Proficient in English with strong written and verbal communication skills.• Excellent communication and leadership skills.• Strong project management and organizational abilities.• Creative thinking and problem-solving skills.