Digital Strategy Development:

• Develop and execute a comprehensive digital marketing strategy for promoting real estate properties and services across multiple digital platforms.
• Define target audience segments and tailor strategies to meet the specific needs of different customer profiles (e.g., homebuyers, investors, tenants).

Lead Generation and Conversion:

• Plan and manage lead-generation campaigns across multiple channels (social media, search engines, email marketing, and real estate platforms).
• Optimize landing pages, lead forms, and calls-to-action (CTAs) to convert visitors into qualified leads.

Content Marketing:

• Oversee the creation of high-quality content, including property listings, blog posts, videos, virtual tours, and customer testimonials.
• Work with content creators, photographers, and videographers to produce engaging and informative content about properties, the market, and the company.
• Implement SEO best practices to improve search rankings and visibility on search engines.

Social Media Marketing:

• Manage and grow the company’s presence on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
• Create and execute social media campaigns to engage followers and drive traffic to the website.
• Monitor social media trends, respond to inquiries, and foster an online community around the company’s brand.

Paid Advertising:

• Plan and manage paid digital advertising campaigns (PPC, Google Ads, Facebook Ads, Instagram Ads) to increase brand visibility and generate qualified leads.
• Monitor and optimize campaign performance to maximize ROI by adjusting targeting, creative, and bidding strategies.

Website and Analytics Management:

• Oversee the company website's performance, ensuring it is up-to-date, user-friendly, and optimized for lead generation.
• Track website traffic, user behavior, and other key performance indicators (KPIs) using tools like Google Analytics.
• Conduct A/B testing and continuous optimization of website elements (design, copy, CTAs) for improved conversion rates.

Email Marketing:

• Develop and manage email marketing campaigns to nurture leads, promote new properties, and keep clients informed about the latest market trends.
• Segment email lists to target specific audiences with personalized content.

Market Research and Competitive Analysis:

• Stay up-to-date with the latest digital marketing trends, real estate market developments, and competitors’ strategies.
• Conduct market research to understand customer needs, behavior, and preferences, and use insights to refine marketing campaigns.

Branding and Online Reputation Management:

• Ensure consistent messaging and branding across all digital channels.
• Manage online reviews and customer feedback on real estate platforms and social media to maintain a positive online reputation.

Collaboration and Reporting:

• Work closely with the sales team to ensure alignment between digital marketing efforts and sales objectives.
• Provide regular reports on the effectiveness of digital marketing campaigns, analyze performance, and suggest improvements based on data-driven insights.

Experience +5 as Digital Marketing in service industry Digital Marketing Expertise: Strong knowledge of digital marketing strategies and tools, including SEO, SEM, PPC, social media marketing, email marketing, and content creation.Real Estate Market Knowledge: A solid understanding of the real estate industry, market trends, and customer behavior is crucial for creating effective marketing campaigns.Analytics Proficiency: Expertise in using Google Analytics, CRM systems, and marketing automation tools to track performance, measure KPIs, and optimize campaigns.Creativity and Content Creation: Strong ability to create engaging content (text, images, video) tailored to the real estate audience.Communication Skills: Excellent written and verbal communication skills to create compelling marketing materials and interact with internal teams, clients, and stakeholders.Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, meet deadlines, and deliver high-quality results.Paid Advertising Expertise: Experience with Google Ads, Facebook Ads, Instagram Ads, and other digital advertising platforms to create and optimize campaigns.Design Tools: Proficiency with design tools such as Adobe Creative Suite or Canva to assist in the creation of visuals for digital marketing campaigns.Adaptability: Ability to stay current with emerging digital trends and tools, adapting marketing strategies accordingly.