- Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Identify and analyze competitors
- Prepare reports by collecting and analyzing data
- Craft clear product marketing copy
- Organize promotional activities for new services
- Prepare (monthly, quarterly and annual) forecasts
Proven work experience as a Marketing Coordinator, Marketing Officer or similar roleKnowledge of traditional and digital marketing toolsExperience with research methods using data analytics softwareSolid computer skills, including MS Office, web analytics and Google AdwordsFamiliarity with Customer Relationship ManagementExcellent communication and presentation skillsBSc degree in Marketing or relevant field