• Guide the day-to-day activities of the marketing team
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Plan and execute a marketing strategy for the organization and for new and existing products or services
• Develop a brand strategy
• Set and administer an annual marketing budget
• Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions
• Manage and refine the organization’s social media presence, and execute campaigns, ensuring the alignment of communications and messaging across all channels.
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Identify new business opportunities
• Conduct market research studies

Role objectives:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Strong project management and people management: You will oversee the marketing department and guide its day-to-day operations.