A Marketing Manager for a B2C company specializing in education and entertainment has a range of key accountabilities, including:

1. Strategic Marketing Planning

      •     Develop and implement marketing strategies aligned with the company’s goals.

      •     Identify target audiences and create customer personas.

      •     Analyze market trends and competitor activities to shape campaigns.

2. Brand Management

      •     Ensure consistent brand messaging across all channels.

      •     Enhance brand awareness and maintain brand integrity in the education and entertainment sectors.

      •     Develop creative assets that resonate with diverse customer segments.

3. Campaign Management

      •     Plan and execute multi-channel campaigns (e.g., social media, email, content marketing).

      •     Oversee digital advertising, such as Google Ads, social media ads, and programmatic campaigns.

      •     Monitor campaign performance and adjust strategies for optimization.

4. Content Creation and Management

      •     Oversee the creation of engaging, high-quality content tailored to education and entertainment themes.

      •     Manage blogs, videos, webinars, and social media content to drive engagement.

      •     Collaborate with educators, entertainers, and influencers to co-create relevant content.

5. Customer Engagement and Retention

      •     Build and nurture relationships with customers through personalized experiences.

      •     Develop loyalty programs or initiatives to retain customers.

      •     Analyze customer feedback to improve marketing initiatives.

6. Analytics and Reporting

      •     Track and measure key performance indicators (KPIs) such as ROI, engagement, and conversion rates.

      •     Use data analytics to derive insights and refine marketing strategies.

      •     Report on campaign effectiveness to stakeholders.

7. Partnerships and Collaboration

      •     Identify and build partnerships with complementary organizations, educators, or entertainers.

      •     Work with cross-functional teams (product development, sales, etc.) to align goals.

      •     Collaborate with external agencies or vendors as needed.

8. Budget Management

      •     Allocate and manage the marketing budget effectively.

      •     Ensure campaigns stay within budget while achieving objectives.

      •     Evaluate ROI for marketing expenditures.

9. Digital and Social Media Expertise

      •     Stay updated on the latest trends in digital marketing and social media.

      •     Leverage platforms like YouTube, TikTok, Instagram, and LinkedIn to drive engagement.

      •     Use SEO and SEM strategies to increase website traffic and lead generation.

10. Compliance and Ethics

      •     Adhere to regulations, particularly in education and entertainment (e.g., copyright, data protection).

      •     Promote ethical marketing practices that align with the company’s values.