We are seeking a skilled and data-driven Media Buyer to manage and optimize paid advertising campaigns across Facebook, TikTok, and Instagram. The ideal candidate has a strong understanding of platform-specific strategies, analytics, and the ability to create high-performing campaigns that meet client objectives.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Facebook, TikTok, and Instagram.
- Conduct audience research and create highly targeted ad sets to maximize performance.
- Develop and implement strategies to improve key performance indicators (KPIs), including ROAS and CPA.
- Monitor campaign performance using analytics tools and generate actionable insights.
- Collaborate with creative teams to develop compelling ad content tailored for each platform.
- Manage budgets effectively, ensuring optimal allocation and cost efficiency.
- Stay updated on the latest trends, algorithms, and advertising features on social media platforms.
Proven experience as a Media Buyer with a focus on Facebook, TikTok, and Instagram campaigns.Strong analytical skills and proficiency in tools like Facebook Ads Manager, TikTok Ads Manager, and Google Analytics.Ability to create, monitor, and optimize campaigns to achieve specific goals (e.g., lead generation, e-commerce sales).Familiarity with A/B testing and other optimization techniques.Exceptional attention to detail and a results-oriented mindset.Excellent communication skills and the ability to work collaboratively in a team.