-Optimizing copy and landing pages for search engine optimization
-Performing ongoing keyword research including discovery and expansion of keyword opportunities
-Researching and implementing content recommendations for organic SEO success
-Research and implement search engine optimization recommendations
-Research and analyze competitor advertising links
-Develop and implement link building strategy
-Work with the development team to ensure SEO best practices are properly implemented on newly
developed code
-Work with editorial and marketing teams to drive SEO in content creation and content programming
-Recommend changes to website architecture, content, linking and other factors to improve SEO
positions for target keywords.
Proven SEO experience (Portfolio or show-of-work will be required)-In-depth experience with website analytics tools (e.g., Google Analytics, MedInsight, Omniture,Web Trends )Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of rankingfactors and search engine algorithms