Job Summary:

We seek a creative and results-driven Social Media Specialist to develop and implement social media strategies that enhance brand awareness, drive engagement, and generate leads. The ideal candidate will have a passion for digital marketing, excellent communication skills, and experience in managing social media platforms. 

Key Responsibilities:

• Content Creation & Management:

            - Develop, create, and publish engaging content (text, images, videos) for all social media platforms.

            - Ensure content aligns with brand identity and marketing goals.

            - Schedule and optimize posts using social media management tools.

• Campaign Planning & Execution:

            - Design and execute social media campaigns to increase brand visibility and customer engagement.

            - Monitor performance metrics and adjust strategies as needed.

            - Collaborate with internal teams and external agencies for campaign execution.

• Community Engagement:

            - Respond to comments, messages, and inquiries promptly and professionally.

            - Build and nurture relationships with followers and influencers.

• Analytics & Reporting:

            - Track and analyze key performance indicators (KPIs) such as reach, engagement, and conversions.

            - Prepare reports and provide insights to improve strategies.

• Trend Monitoring: 

            - Stay up-to-date with industry trends, tools, and best practices.

            - Implement innovative ideas to stay ahead of the competition.