- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from idea to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Track and measure key performance indicators (KPIs) such as ROI, engagement, and conversion rates.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
BSc/MSc degree in Business Administration , Marketing or related field.Marketing certification is a must.From 7 to 10 years experience in the Marketing field, worked at Tourism industry is highly preferred.Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Up-to-date with the latest trends and best practices in online marketing and measurement.