- Help identify target audiences and plan media campaigns.
- Compare and negotiate rates, ad space, and airtime.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust as needed.
- Experiment with new platforms and channels to maximize reach and performance.
- Ensure ads are creative and displayed appropriately across channels.
- Develop and execute media buying strategies that drive online sales and ROI for e-commerce products.
- Collaborate with cross-functional teams to understand product launches, promotions, and sales objectives.
- Stay up to date with e-commerce and digital marketing trends to implement best practices.
- Work on different platforms, especially Facebook, Instagram, Snapchat, Twitter, Google Ads, Google Shopping, and YouTube.
- Handle media buying campaigns from A to Z on different platforms, from planning, targeting, setting KPIs, and managing budgets to generating reports.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Ensure compliance with platform policies and local regulations, especially for the Saudi market.
- Provide regular reports and insights on campaign performance to key stakeholders.
- Use data-driven approaches to optimize campaign performance, ensuring ROI and sales objectives are met.
- Monitor key metrics like CTR, CPC, CAC, ROAS, and conversion rates, and adjust campaigns accordingly.
- Leverage CRM platforms and other marketing tools to track and retarget potential leads effectively.
- Use AI tools or automation platforms to enhance ad placement and optimization efficiency.
Proven Experience:Minimum 5 years of experience in media buying.Demonstrable experience as a Media Buyer, focusing on KPIs and driving e-commerce sales.Proven track record of e-commerce sales data.Technical Skills:Proficiency in using e-commerce and digital advertising platforms (Google Ads, Meta Ads, Snapchat, etc.).Shopify experience is a MUST.Familiarity with media buying, planning, and research.Working knowledge of media analytics software.Strong expertise in Snapchat Ads is a HUGE PLUS.Marketing Knowledge:Advanced understanding of audience segmentation, retargeting strategies, and funnel optimization.Expertise in A/B testing to determine the best-performing strategies.Experience in managing high-budget media campaigns.Deep understanding of the Egyptian and Saudi consumer behavior, culture, and e-commerce landscape.Soft Skills:Excellent communication and negotiation skills.Strong organizational and multitasking abilities.Attention to detail and critical thinking skills.Additional Skills:Familiarity with advertising and media trends.Interest in following industry developments and implementing innovative strategies.