- Develop comprehensive marketing strategies that align with business goals.
- Conduct market research to identify and understand the target customer.
- Track and analyze competitor marketing activities.
- Experience in Digital Advertising Plan, execute, and optimize online ad campaigns.
- Oversee social media presence, create engaging content, and grow company services brand’s online community.
- Implement SEO strategies to drive organic traffic, and SEM for paid search campaigns.
collaborate with influencers to expand brand awareness. - Work on creating engaging visual content, including product demos, explainer videos, or tutorials.
- Work on improving the website’s conversion funnel (cart abandonment, landing page optimization).
- Collaborate with web development and design teams to enhance site navigation.
- Monitor KPIs like customer acquisition cost, return on ad spend, lifetime value, and conversion rates.
- Target oriented & Track the ROI of various marketing campaigns to determine which efforts are most effective.
- Conduct tests to determine the effectiveness of various campaigns or website features.
- Ensure marketing campaigns stay within budget while achieving goals.
- Create a story around your products/services that resonates with the target audience.
- Showcase testimonials and case studies to build trust.
- Develop a referral system that incentivizes existing customers to refer others.
- Work on an affiliate program that encourages influencers or bloggers to promote your products in exchange for commissions.
- Use paid media effectively with retargeting strategies to bring back potential customers Use dynamic Product Ads for personalized shopping experiences.
- Work very close with Business development and sales team to gain best results.
BSc/MSc degree in Marketing or related fieldPrevious experience in startups, in marketing strategic budget allocation.Deep knowledge of digital marketing tools and e-commerce platforms.Strong analytical skills and the ability to make data-driven decisions.Excellent communication skills and the ability to work within a teamBachelor's degree in Marketing, Business Administration, or a related field.5-7 years of experience in marketing, with a focus on e-commerce and targeting the business sector.Proven ability to manage a team and effectively distribute tasks.