We need a Senior Media Buyer , you will be responsible for strategizing and executing media buying campaigns to effectively reach our target audience and achieve our marketing goals. You will collaborate with cross-functional teams to optimize media plans and maximize return on investment.
- Develop and implement media buying strategies across various platforms
- Collaborate with the marketing team to align media strategies with overall marketing objectives and brand guidelines.
- Negotiate and purchase advertising space from media outlets to ensure cost-effective media buys.
- Monitor and analyze media campaign performance, providing reports and recommendations for optimization.
- Stay up-to-date with media trends and consumer behavior to enhance media buying strategies.
- Conduct competitor analysis to benchmark media performance and identify potential opportunities.
- Prepare and oversee media budgets, ensuring efficient allocation of resources.
Bachelor's degree in Marketing, Advertising, Communications, or a related field. 5 - 7years of experience in media buying, with a focus on digital media.Strong negotiation skills and the ability to build and maintain relationships with media vendors. Proficient in media buying and analytics tools such as Google Ads, Facebook Ads Manager, and programmatic platforms. Excellent analytical skills, with the ability to interpret data and provide actionable insights.Strong communication and presentation skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.Experience in the Egyptian and Gulf media markets.Certification in Google Ads or Facebook Blueprint