- Assist in the development and execution of trade marketing strategies aligned with brand objectives.
- Collaborate with brand and sales teams to create tailored promotional programs for different trade channels (retailers, distributors, wholesalers).
- Plan and execute in-store promotions, activations, and point-of-sale (POS) displays to enhance product visibility.
- Work with Ad agencies to develop marketing materials such as brochures, displays, banners, and other promotional assets.
- Ensure timely and effective distribution of marketing collateral to trade partners.
- Monitor sales performance, track KPIs, and analyze market trends to assess the effectiveness of trade marketing activities.
- Provide regular reports on campaign results, including ROI, sales growth, and market share improvements.
- Conduct competitor analysis to identify opportunities and threats in the trade market.
- Work closely with sales teams to ensure alignment between trade marketing activities and sales targets.
- Provide input and support in negotiating and managing relationships with key trade partners.
- Assist in managing trade marketing budgets and ensuring activities are within allocated resources.
- Track spending and provide updates on budget utilization.
- Coordinate and assist in the planning of trade shows, product launches, and customer events.
- Ensure successful execution of events that promote brand awareness and sales.
- Build and maintain strong relationships with retailers and distributors to maximize brand presence in key trade locations.
- Conduct regular visits to retail stores to monitor implementation of trade marketing initiatives.
- Liaise with product development, supply chain, and finance teams to ensure product availability and timely delivery of marketing programs.
- Collaborate with digital marketing teams for online-to-offline (O2O) marketing campaigns.
Bachelor’s degree in Marketing, Business Administration, or a related field.2-3 years of experience in brand management, trade marketing, or related fields.Strong analytical skills and experience in data-driven decision making.Familiarity with retail environments, POS systems, and marketing execution tools.Knowledge of trade marketing strategies and execution.Experience with promotional planning and budget management.Proficiency in Microsoft Office (Word, Excel, PowerPoint).Creative thinking and problem-solving abilities.