- Develop and implement digital marketing campaigns across all platforms, including Google AdWords, email marketing, Instagram, Facebook, Twitter, and LinkedIn.
- Assist in managing our social media presence in Egypt, Saudi Arabia, and Iraq.
- Monitor the performance of all digital marketing campaigns by assessing return on investment and measuring against key performance indicators.
- Conduct market research to identify trends and insights to optimize spending accordingly.
- Stay updated on audience preferences and proactively recommend new campaigns.
Formulate and carry out new growth strategies derived from the insights gathered. - Design, implement, and evaluate experiments and conversion tests, making necessary adjustments based on results.
- Stay informed about emerging technologies and propose new tools for adoption.
- Enhance website performance and evaluate the effectiveness of digital marketing strategies using various web analytics tools such as Google Analytics and WebTrends.
Minimum 3 experience in performance marketing.Experience in Google Ads.Experience in Social Paid Ads.E-commerce background is a mustSearch Industries are a plus.Analytical mindset and critical thinking.