We are seeking a skilled and results-driven Marketing Specialist to join our team at UNION Steel Solutions, a leading manufacturer of high-quality metal structures. In this role, you will be responsible for developing and executing marketing strategies to enhance our brand presence, promote our products, and drive sales growth in both domestic and international markets.

Key Responsibilities:

Marketing Strategy Development: Develop and implement comprehensive marketing strategies to promote the company’s metal structures and related services.

Market Research: Conduct thorough market analysis to identify industry trends, customer needs, and competitor activity

Brand Positioning: Work on brand awareness and positioning in both B2B and B2C markets, focusing on the unique selling points of our products.

Content Creation: Create engaging content for various marketing channels, including websites, social media, brochures, and promotional materials

Digital Marketing: Manage digital marketing campaigns (SEO, PPC, social media, email marketing) to generate leads and improve online visibility.

Customer Relationship Management: Develop and manage customer loyalty programs and communication strategies to maintain long-term client relationships.

Trade Shows and Events: Organize and participate in industry events, exhibitions, and trade shows to promote the company’s products.

Sales Support: Collaborate closely with the sales team to provide marketing materials and support to drive product sales

Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, using data to optimize strategies and ensure ROI.