Key Responsibilities:

1. Content Creation and Management:

• Develop creative concepts and ideas for social media content aligned with the brand's strategy.
• Write captions, posts, and scripts tailored for various platforms.
• Stay updated on social media trends to ensure engaging and innovative content.

2. Coordination with Designers, Videographers, and Photographers:

• Collaborate with videographers and photographers to plan and execute high-quality visual content.
• Ensure timely coordination for shoots, edits, and final approvals.
• Provide clear creative direction and feedback to designers and production teams.

3. Project Management:

• Plan and schedule content calendars, ensuring deadlines are met.
• Quickly organize and prioritize tasks when urgent campaigns or content needs arise.
• Maintain a consistent posting schedule and adapt to new priorities when necessary.

4. Community Engagement:

• Observe the moderators team Response to comments, messages, and DMs on social media platforms promptly and in line with your brand’s tone.
• Monitor audience feedback, trends, and FAQs to improve engagement and customer interaction.
• Build relationships with influencers or customers for user-generated content (UGC) campaigns.

5. Campaign Management:

• Plan and execute social media campaigns, such as giveaways, special events, or product launches.
• Coordinate with other teams (marketing, sales, or operations) to align campaigns with business goals.
• Monitor the progress and success of campaigns and make real-time adjustments.

6. Content Planning and Trend Research:

• Conduct research to understand audience preferences, seasonal trends, and competitor activity.
• Stay updated on the latest social media algorithm changes and platform updates.
• Develop a content library, including reusable assets like templates, graphics, or videos.

7. Data-Driven Content Improvement:

• Analyze content performance metrics (engagement rates, reach, impressions) and generate weekly/monthly reports.
• Use data insights to refine content strategies and improve ROI on social media efforts.

8. Event Coverage:

• Attend company events, product launches, or campaigns to capture behind-the-scenes content.
• Live-stream or document these events on social platforms to enhance engagement.

9. Collaboration with Sales & Customer Support:

• Coordinate with the sales team to create promotional content that aligns with current offers or goals.
• Work with customer support to address social media inquiries related to orders, feedback, or complaints.

10. Influencer & Partnership Management:

• Identify and coordinate with influencers or brand ambassadors for collaborations.
• Negotiate contracts and ensure timely delivery of influencer-created content.
• Build long-term relationships with content creators or industry-specific collaborators.

11. Trend-Setting & Experimentation:

• Experiment with new formats (e.g., Reels, Stories, TikTok trends, or AR filters).
• Develop creative ideas like mini-series, tutorials, or customer success stories.
• Test emerging tools and features across social platforms.

12. Content Repurposing:

• Repurpose long-form content (e.g., a blog or video) into bite-sized posts, infographics, or stories.
• Optimize content for different platforms, ensuring the tone and style match the platform.

13. Internal Training and Guidance:

• Train sales or customer-facing staff on how to use social media to enhance their outreach.
• Share insights and best practices with the team to help them contribute to social media success.