Job Overview: We are looking for a talented and motivated Marketing Specialist & Media Buyer to join our dynamic team at TUT. The ideal candidate will have a strong background in digital marketing, media buying, and campaign management. They will be responsible for creating and implementing effective marketing strategies, purchasing advertising space, and analyzing campaign performance to ensure optimal results.

 

Responsibilities:

1. Develop Marketing Strategies:
   • Design and implement comprehensive marketing campaigns to promote TUT’s products and services.
   • Identify target audiences and determine the best ways to reach them.
2. Media Buying:
   • Research, negotiate, and purchase advertising space on various digital platforms such as Google, Facebook, Instagram, and others.
   • Monitor and optimize media buying activities to maximize ROI.
3. Campaign Management:
   • Manage and execute digital marketing campaigns from conception to completion.
   • Ensure campaigns are delivered on time, within budget, and meet performance objectives.
4. Performance Analysis:
   • Track and analyze the performance of marketing campaigns using analytics tools.
   • Prepare detailed reports on campaign performance and provide actionable insights for improvement.
5. Collaboration:
   • Work closely with the content creation team to develop compelling marketing materials.
   • Coordinate with the sales team to align marketing efforts with sales goals.
6. Budget Management:
   • Manage the marketing budget and allocate funds to different campaigns and channels effectively.
   • Monitor spending and ensure cost-effective media buying.
7. Market Research:
   • Conduct market research to stay updated with industry trends and competitors.
   • Identify new opportunities for growth and expansion.

 

1. Brand Management:
   • Ensure all marketing activities align with TUT’s brand identity and messaging.
   • Maintain brand consistency across all marketing channels and materials.
2. Continuous Improvement:
   • Stay updated with the latest marketing trends and technologies.
   • Continuously test and optimize marketing strategies to improve performance.

Job Requirements:Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.Experience: Proven experience in digital marketing and media buying, preferably in the e-commerce industry.Technical Skills: Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) and media buying platforms.Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.Creativity: Creative thinking and problem-solving skills to develop innovative marketing strategies.Communication: Excellent written and verbal communication skills.Time Management: Strong organizational and time management skills with the ability to manage multiple projects simultaneously.Team Player: Ability to work effectively in a team environment and collaborate with cross-functional teamsWhat We Offer:Competitive salary and benefits package.Opportunity to work with a dynamic and creative team.Access to the latest marketing tools and technologies.Continuous learning and professional development opportunities.Flexible work environment that promotes creativity and innovation.How to Apply: If you are passionate about digital marketing and media buying, and you meet the above requirements, we would love to hear from you.