About Us
House of Cocoa - Bow and Ark is a leading premium chocolate and confectionery brand, celebrated for its artisanal craftsmanship, quality, and exceptional customer experiences. We are expanding our team and seeking a highly experienced and results-driven Senior Marketing Executive to spearhead marketing initiatives and drive brand growth in competitive markets.

Key Responsibilities

• Marketing Strategy: Develop and execute comprehensive marketing strategies to increase brand awareness, drive sales, and ensure alignment with company goals.
• Product Activation & Launches: Plan, coordinate, and execute impactful product activation campaigns and new product launches to maximize market penetration.
• Digital Marketing Management: Oversee all digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising, ensuring maximum ROI.
• Content Creation: Design compelling marketing content, including brochures, advertisements, social media posts, and website updates, to communicate brand value effectively.
• Market Research & Analysis: Conduct in-depth market research to identify customer needs, emerging trends, and competitor strategies, providing actionable insights for marketing efforts.
• Event Planning: Organize and manage promotional events, trade shows, and collaborations to boost brand visibility and engagement.
• Partnerships & Collaborations: Identify and establish partnerships with influencers, media outlets, and strategic partners to expand brand reach.
• Performance Metrics: Track and analyze marketing campaign performance, preparing detailed reports and recommendations for improvement.
• Team Collaboration: Work closely with the sales, production, and design teams to ensure marketing efforts align with business objectives.