Job Title: Remote Marketing & Communications Specialist (Full-Time, Remote)
Location: Remote

Company Overview:
HIGHBASE TRADING W.L.L is building the region’s largest B2B FMCG e-marketplace. Our mission is to reshape the wholesale distribution landscape through a fully digital, asset-light, and scalable platform connecting suppliers, retailers, and manufacturers. Our dynamic, technology-driven team is focused on innovation, efficiency, and delivering exceptional value to our partners and customers.

Job Overview:
We are seeking a versatile Remote Marketing & Communications Specialist fluent in both English and Arabic. This role will blend responsibilities across multiple marketing domains—content creation, marketing funnel design, email marketing, SEO, digital marketing, brand management and communications. You will be instrumental in developing compelling marketing content (including emails, presentations, and campaign materials), structuring effective marketing funnels, and executing end-to-end email marketing campaigns. Additionally, you will help maintain brand consistency, optimize digital presence for SEO, and support vendor onboarding and engagement efforts when needed.

This is a unique opportunity to influence our early-stage growth and shape an integrated marketing strategy that drives vendor acquisition, customer engagement, and brand prominence.

 

Key Responsibilities:

1. Content Marketing & Communications:
   • Create engaging, high-quality marketing content (e.g., email campaigns, newsletters, presentations, blog posts, social media updates) in English and Arabic, tailored to a B2B audience.
   • Develop sales collateral, onboarding guides, and other marketing materials to support vendor engagement and customer education.
   • Ensure messaging aligns with brand guidelines, strategic goals, and resonates with target audiences.
2. Email Marketing & Marketing Funnel Design:
   • Own the entire email marketing process—from strategy and list segmentation to copywriting, design coordination, deployment, and performance analysis.
   • Design and implement effective marketing funnels (awareness, consideration, conversion, retention) that guide prospects and vendors through the customer journey.
   • Continuously optimize email content, calls-to-action, and landing pages based on analytics and A/B test results.
3. SEO & Digital Marketing:
   • Conduct keyword research and apply SEO best practices to enhance website content visibility in English and Arabic.
   • Plan and manage digital marketing campaigns (PPC, display ads, retargeting, social media advertising) to drive traffic and conversion.
   • Analyze marketing metrics and user behavior to refine strategies and achieve campaign objectives.
4. Brand Management & Communications:
   • Maintain brand consistency across all platforms and materials.
   • Coordinate with the UI/UX and design team to produce cohesive, visually compelling marketing content.
   • Assist in planning virtual events, partnerships, or webinars that enhance brand visibility and vendor engagement.

What We Offer:

• Full-Time Remote Work: Collaborate with a global, remote team from the comfort of your own environment.
• Professional Growth: Join an early-stage company with ample room for skill development, influence, and career advancement.

Please Note: 

• We are looking for punctual, target-driven candidates who are eager to excel and contribute to our mission. We're looking forward to building the future of e-commerce with you!
• Fluency in English and Arabic are essential; knowledge of other languages is a plus.
• Please send us writing samples (in English and Arabic) that demonstrate your content marketing abilities, and if available, call recording samples that showcase your sales or vendor communication skills.

 

Required Skills and Qualifications:Language Proficiency: Fluent in English and Arabic (written and spoken), capable of producing professional, grammatically accurate, and engaging content in both languages.Marketing Experience: Proven background in content marketing, email marketing, SEO, and digital marketing. B2B and FMCG sector experience is a plus.Technical Skills: Familiarity with marketing automation tools, CRM platforms, email marketing software, and analytics tools (e.g., Google Analytics).Analytical & Strategic Thinking: Ability to design marketing funnels, segment audiences, and leverage data-driven insights to optimize campaigns.Adaptability & Creativity: Ability to shift between different marketing tasks—from writing sales emails and newsletters to fine-tuning SEO strategies and managing digital ads.Sales Support or Negotiation Experience: Useful for occasional telemarketing and vendor engagement efforts.Organizational Skills & Proactivity: Able to manage multiple projects, meet deadlines, work independently, and proactively identify opportunities for improvement. System Requirements:PC or Mac with audio capabilities.Headset with a good mic quality (preferably with noise cancellation).Strong and reliable internet connection.Access to a quiet work environment, ensuring no background noise for the best quality calls and meetings.Technical Specifications:Hardwired internet connection Intel i5 CPU (or AMD equivalent) 2.0GHz Quad Core or better.8GB RAM or more.Minimum internet speed 8Mb/sEnough free disk space.Windows 10 or Mac 10.2 and above.High-quality internet to ensure the call dialer software and communication quality will not be affected by internet issues.